Plain packaging on tobacco products: a real victory for public health
On 15 August 2012, Australia dismissed the tobacco industry's legal claim against the country’s new restrictive tobacco marketing laws. The High Court ruled against the tobacco industry in favour of the Australian government implementing a plain packaging policy on all tobacco packs. A true victory for the Australian government and the tobacco control movement in its entirety.
This historic verdict makes Australia the first country to sell tobacco products in drab, olive-green packaging, in line with the guidelines of the WHO Framework Convention on Tobacco Control (FCTC).
Member States of the Eastern Mediterranean Region must scale up their efforts towards full implementation of the WHO FCTC and the MPOWER package; introduced by WHO to assist in the country-level implementation of effective measures to reduce the demand for tobacco.
Plain packaging reduces the attractiveness of tobacco products to segments of the population specifically targeted by tobacco companies, in particular young people. Parties to the WHO FCTC are obliged to act to reduce the demand and supply for tobacco products.
Read the WHO statement
Plain packaging on tobacco products: a real victory for public health
On 15 August 2012, Australia dismissed the tobacco industry's legal claim against the country’s new restrictive tobacco marketing laws. The High Court ruled against the tobacco industry in favour of the Australian government implementing a plain packaging policy on all tobacco packs. A true victory for the Australian government and the tobacco control movement in its entirety.
This historic verdict makes Australia the first country to sell tobacco products in drab, olive-green packaging, in line with the guidelines of the WHO Framework Convention on Tobacco Control (FCTC).
Member States of the Eastern Mediterranean Region must scale up their efforts towards full implementation of the WHO FCTC and the MPOWER package; introduced by WHO to assist in the country-level implementation of effective measures to reduce the demand for tobacco.
Plain packaging reduces the attractiveness of tobacco products to segments of the population specifically targeted by tobacco companies, in particular young people. Parties to the WHO FCTC are obliged to act to reduce the demand and supply for tobacco products.
Read the WHO statement
